Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing - Dirk Vom Lehn - Books - Taylor & Francis Ltd - 9781032669991 - May 26, 2025
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Dirk Vom Lehn
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing

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The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2025
ISBN13 9781032669991
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 10 mm   ·   380 g
Language English  

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