Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing - Dirk Vom Lehn - Books - Taylor & Francis Ltd - 9781138957978 - January 31, 2024
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Dirk Vom Lehn
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction - Routledge Studies in Marketing

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The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

232 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2024
ISBN13 9781138957978
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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