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Visual Marketing: A Practical Guide to the Science of Branding & Retailing Barbara E. Kahn
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Visual Marketing: A Practical Guide to the Science of Branding & Retailing
Barbara E. Kahn
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.
190 pages, 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 I
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 27, 2025 |
| ISBN13 | 9781032731322 |
| Publishers | Taylor & Francis Ltd |
| Pages | 170 |
| Dimensions | 156 × 233 × 12 mm · 254 g |
| Language | English |
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