Visual Marketing: A Practical Guide to the Science of Branding & Retailing - Barbara E. Kahn - Books - Taylor & Francis Ltd - 9781032731346 - March 27, 2025
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Barbara E. Kahn
Visual Marketing: A Practical Guide to the Science of Branding & Retailing

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Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

190 pages, 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 I

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 27, 2025
ISBN13 9781032731346
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 150 × 220 × 20 mm   ·   400 g
Language English  

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