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AI Marketing Essentials: Concepts and Practice for the Digital Age Jagdish N. Sheth
AI Marketing Essentials: Concepts and Practice for the Digital Age
Jagdish N. Sheth
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 28, 2026 |
| ISBN13 | 9781032812311 |
| Publishers | Taylor & Francis Ltd |
| Pages | 202 |
| Dimensions | 175 × 245 × 16 mm · 392 g |
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