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Marketing Research for the Tourism, Hospitality and Events Industries Bonita Kolb 2nd edition
Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 20, 2025 |
| ISBN13 | 9781032940403 |
| Publishers | Taylor & Francis Ltd |
| Pages | 190 |
| Dimensions | 150 × 220 × 20 mm · 720 g |
| Language | English |
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