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The Language of Organizational Styling Wee, Lionel (National University of Singapore)
The Language of Organizational Styling
Wee, Lionel (National University of Singapore)
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
212 pages, 3 b/w illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 22, 2015 |
| ISBN13 | 9781107054806 |
| Publishers | Cambridge University Press |
| Pages | 212 |
| Dimensions | 156 × 238 × 18 mm · 456 g |
| Language | English |