The Language of Organizational Styling - Wee, Lionel (National University of Singapore) - Books - Cambridge University Press - 9781107666979 - March 28, 2019
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Wee, Lionel (National University of Singapore)
The Language of Organizational Styling

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

211 pages, 3 Halftones, unspecified; 3 Halftones, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 28, 2019
ISBN13 9781107666979
Publishers Cambridge University Press
Pages 212
Dimensions 228 × 154 × 12 mm   ·   290 g
Language English  

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