Hit Brands: How Music Builds Value for the World's Smartest Brands - D. Jackson - Books - Palgrave Macmillan - 9781137271471 - October 31, 2013
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D. Jackson
Hit Brands: How Music Builds Value for the World's Smartest Brands

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

212 pages, 12 figures, 4 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2013
ISBN13 9781137271471
Publishers Palgrave Macmillan
Pages 201
Dimensions 127 × 203 × 18 mm   ·   430 g

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