Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding - D. Jackson - Books - Palgrave USA - 9781403905192 - October 6, 2003
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D. Jackson
Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

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Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

202 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2003
ISBN13 9781403905192
Publishers Palgrave USA
Pages 179
Dimensions 166 × 242 × 8 mm   ·   446 g
Language English  

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