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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history W. Zhiyan
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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
W. Zhiyan
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
232 pages, 10 figures, 2 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 4, 2013 |
| ISBN13 | 9781137276346 |
| Publishers | Palgrave Macmillan |
| Pages | 219 |
| Dimensions | 146 × 217 × 19 mm · 424 g |
| Language | English |
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