From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history - W. Zhiyan - Books - Palgrave Macmillan - 9781349446636 - 2013
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W. Zhiyan
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history 1st ed. 2013 edition

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

219 pages, XII, 219 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349446636
Publishers Palgrave Macmillan
Pages 219
Dimensions 150 × 220 × 10 mm   ·   272 g
Language English  

Mere med samme udgiver

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