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Small Business Marketing Chaston, Ian (University of Auckland, Auckland) 2nd edition
Small Business Marketing
Chaston, Ian (University of Auckland, Auckland)
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.
312 pages, 20 black & white line drawings, 10 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 1, 2013 |
| ISBN13 | 9781137326003 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 312 |
| Dimensions | 157 × 230 × 17 mm · 476 g |
| Language | English |