Small Business Marketing - Chaston, Ian (University of Auckland, Auckland) - Books - Bloomsbury Publishing PLC - 9781137326003 - October 1, 2013
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Small Business Marketing 2nd edition

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In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.


312 pages, 20 black & white line drawings, 10 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2013
ISBN13 9781137326003
Publishers Bloomsbury Publishing PLC
Pages 312
Dimensions 157 × 230 × 17 mm   ·   476 g
Language English  

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