Entrepreneurial Marketing: Sustaining Growth in All Organisations - Chaston, Ian (University of Auckland, Auckland) - Books - Bloomsbury Publishing PLC - 9781137500908 - November 3, 2015
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Chaston, Ian (University of Auckland, Auckland)
Entrepreneurial Marketing: Sustaining Growth in All Organisations 2nd edition

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Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

400 pages, 16 tables, 39 line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2015
ISBN13 9781137500908
Publishers Bloomsbury Publishing PLC
Pages 400
Dimensions 163 × 234 × 22 mm   ·   616 g

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