Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization - C. Torelli - Books - Palgrave Macmillan - 9781137333315 - November 19, 2013
In case cover and title do not match, the title is correct

C. Torelli
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Price
$ 183.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 3 - 15

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

208 pages, 33 black & white line drawings, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2013
ISBN13 9781137333315
Publishers Palgrave Macmillan
Pages 181
Dimensions 223 × 155 × 16 mm   ·   358 g

Mere med samme udgiver

See all of C. Torelli ( e.g. Hardcover Book and Paperback Book )