Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization - C. Torelli - Books - Palgrave Macmillan - 9781349462186 - December 18, 2015
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C. Torelli
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization 1st ed. 2013 edition

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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

181 pages, 5 Illustrations, black and white; XII, 181 p. 5 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2015
ISBN13 9781349462186
Publishers Palgrave Macmillan
Pages 181
Dimensions 150 × 220 × 10 mm   ·   231 g
Language English  

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