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Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth W. Messner
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Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth
W. Messner
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
464 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 22, 2013 |
| ISBN13 | 9781137340566 |
| Publishers | Palgrave Macmillan |
| Pages | 431 |
| Dimensions | 138 × 222 × 32 mm · 680 g |
| Language | English |
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