Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth - W. Messner - Books - Palgrave Macmillan - 9781349464869 - 2013
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W. Messner
Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth 2013 edition

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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

431 pages, XXXI, 431 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349464869
Publishers Palgrave Macmillan
Pages 431
Dimensions 150 × 220 × 10 mm   ·   585 g
Language English  

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