The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers - M. Fisher - Books - Palgrave Macmillan - 9781137348913 - November 1, 2013
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M. Fisher
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

200 pages, 22 figures, 4 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2013
ISBN13 9781137348913
Publishers Palgrave Macmillan
Pages 192
Dimensions 149 × 220 × 18 mm   ·   340 g
Language English  

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