The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers - M. Fisher - Books - Palgrave Macmillan - 9781349467792 - 2014
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M. Fisher
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers 1st ed. 2014 edition

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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

192 pages, VIII, 192 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2014
ISBN13 9781349467792
Publishers Palgrave Macmillan
Pages 192
Dimensions 217 × 138 × 13 mm   ·   262 g
Language English  

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