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Strategic Reinvention in Popular Culture: The Encore Impulse Richard Pfefferman
Strategic Reinvention in Popular Culture: The Encore Impulse
Richard Pfefferman
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
260 pages, 10 black & white illustrations, 3 colour illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 11, 2013 |
| ISBN13 | 9781137373182 |
| Publishers | Palgrave Macmillan |
| Pages | 244 |
| Dimensions | 139 × 222 × 20 mm · 444 g |