Strategic Reinvention in Popular Culture: The Encore Impulse - Richard Pfefferman - Books - Palgrave Macmillan - 9781137373182 - December 11, 2013
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Strategic Reinvention in Popular Culture: The Encore Impulse

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.


260 pages, 10 black & white illustrations, 3 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 2013
ISBN13 9781137373182
Publishers Palgrave Macmillan
Pages 244
Dimensions 139 × 222 × 20 mm   ·   444 g

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