Strategic Reinvention in Popular Culture: The Encore Impulse - Richard Pfefferman - Books - Palgrave Macmillan - 9781349476503 - December 11, 2013
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Strategic Reinvention in Popular Culture: The Encore Impulse 1st ed. 2013 edition

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.


244 pages, 13 Illustrations, black and white; XIII, 244 p. 13 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2013
ISBN13 9781349476503
Publishers Palgrave Macmillan
Pages 244
Dimensions 150 × 220 × 10 mm   ·   303 g
Language English  

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