Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies - Philipp Klaus - Books - Palgrave Macmillan - 9781137375452 - December 4, 2014
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Philipp Klaus
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

180 pages, 6 figures, 12 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2014
ISBN13 9781137375452
Publishers Palgrave Macmillan
Pages 166
Dimensions 217 × 144 × 14 mm   ·   360 g
Language English  

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