International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines - International Marketing and Management Research - Anshu Arora - Books - Palgrave Macmillan - 9781137379078 - July 26, 2013
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Anshu Arora
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines - International Marketing and Management Research

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As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.

176 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 26, 2013
ISBN13 9781137379078
Publishers Palgrave Macmillan
Genre Aspects (Academic) > Business Aspects
Pages 108
Dimensions 146 × 223 × 14 mm   ·   300 g
Editor Arora, A.

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