Advertising Confluence: Transitioning Marketing Communications into Social Movements - International Marketing and Management Research - Anshu Arora - Books - Palgrave Macmillan - 9781137492241 - December 22, 2014
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Anshu Arora
Advertising Confluence: Transitioning Marketing Communications into Social Movements - International Marketing and Management Research

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Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.

112 pages, 15 black & white illustrations, 20 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2014
ISBN13 9781137492241
Publishers Palgrave Macmillan
Pages 122
Dimensions 219 × 146 × 13 mm   ·   322 g
Editor Arora, A.
Editor Bacouel-Jentjens, S.

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