Place Branding through Phases of the Image: Balancing Image and Substance - S. Zavattaro - Books - Palgrave Macmillan - 9781137394439 - August 7, 2014
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S. Zavattaro
Place Branding through Phases of the Image: Balancing Image and Substance

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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

204 pages, 8 halftones, 3 black & white tables, 2 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 7, 2014
ISBN13 9781137394439
Publishers Palgrave Macmillan
Pages 185
Dimensions 136 × 224 × 17 mm   ·   408 g
Language English  

Mere med samme udgiver

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