Place Branding through Phases of the Image: Balancing Image and Substance - S. Zavattaro - Books - Palgrave Macmillan - 9781349483983 - August 7, 2014
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S. Zavattaro
Place Branding through Phases of the Image: Balancing Image and Substance 1st ed. 2014 edition

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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

185 pages, XVI, 185 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2014
ISBN13 9781349483983
Publishers Palgrave Macmillan
Pages 185
Dimensions 150 × 220 × 10 mm   ·   240 g
Language English  

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