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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity S. Vandermerwe 2 Rev edition
Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
S. Vandermerwe
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
310 pages, 21 diagrames, 9 black & white tables, 6 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 12, 2014 |
| ISBN13 | 9781137395498 |
| Publishers | Palgrave Macmillan |
| Pages | 292 |
| Dimensions | 157 × 240 × 22 mm · 589 g |
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