Trendology: Building an Advantage through Data-Driven Real-Time Marketing - C. Kerns - Books - Palgrave Macmillan - 9781137479556 - November 11, 2014
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C. Kerns
Trendology: Building an Advantage through Data-Driven Real-Time Marketing

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

256 pages, 11 graphs, 5 colour tables, 11 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 11, 2014
ISBN13 9781137479556
Publishers Palgrave Macmillan
Pages 234
Dimensions 237 × 160 × 22 mm   ·   418 g
Language English  

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