Trendology: Building an Advantage through Data-Driven Real-Time Marketing - C. Kerns - Books - Palgrave Macmillan - 9781349502431 - November 11, 2014
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C. Kerns
Trendology: Building an Advantage through Data-Driven Real-Time Marketing 1st ed. 2014 edition

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

234 pages, 3 Illustrations, color; 58 Illustrations, black and white; XVI, 234 p. 61 illus., 3 illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2014
ISBN13 9781349502431
Publishers Palgrave Macmillan
Pages 234
Dimensions 232 × 156 × 16 mm   ·   376 g
Language English  

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