Internet Marketing and Big Data Exploitation - I. Chaston - Books - Palgrave Macmillan - 9781137488947 - February 10, 2015
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I. Chaston
Internet Marketing and Big Data Exploitation

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

304 pages, 29 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 10, 2015
ISBN13 9781137488947
Publishers Palgrave Macmillan
Pages 287
Dimensions 140 × 216 × 18 mm   ·   489 g

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