Internet Marketing and Big Data Exploitation - I. Chaston - Books - Palgrave Macmillan - 9781349504145 - 2015
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I. Chaston
Internet Marketing and Big Data Exploitation 1st ed. 2015 edition

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

287 pages, X, 287 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2015
ISBN13 9781349504145
Publishers Palgrave Macmillan
Pages 287
Dimensions 150 × 220 × 10 mm   ·   349 g
Language English  

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