Market Mediations: Semiotic Investigations on Consumers, Objects and Brands - B. Heilbrunn - Books - Palgrave Macmillan - 9781137509963 - May 11, 2015
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B. Heilbrunn
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

268 pages, 3 black & white tables, 13 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 11, 2015
ISBN13 9781137509963
Publishers Palgrave Macmillan
Pages 250
Dimensions 224 × 148 × 22 mm   ·   458 g

Mere med samme udgiver

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