Market Mediations: Semiotic Investigations on Consumers, Objects and Brands - B. Heilbrunn - Books - Palgrave Macmillan - 9781349506224 - 2015
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B. Heilbrunn
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands 1st ed. 2015 edition

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

250 pages, XIII, 250 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2015
ISBN13 9781349506224
Publishers Palgrave Macmillan
Pages 250
Dimensions 150 × 220 × 10 mm   ·   312 g
Language English  

Mere med samme udgiver

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