Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy - W. Fred Van Raaij - Books - Palgrave Macmillan - 9781137544247 - February 22, 2016
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W. Fred Van Raaij
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy 2016 edition

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Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.

301 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 22, 2016
ISBN13 9781137544247
Publishers Palgrave Macmillan
Pages 285
Dimensions 274 × 149 × 24 mm   ·   504 g
Language English  

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