Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy - W. Fred Van Raaij - Books - Palgrave Macmillan - 9781349713431 - June 28, 2016
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W. Fred Van Raaij
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy 2016 edition

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Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.

285 pages, XVI, 285 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 28, 2016
ISBN13 9781349713431
Publishers Palgrave Macmillan
Pages 285
Dimensions 150 × 220 × 10 mm   ·   385 g
Language English  

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