Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research - Bertil Hulten - Books - Taylor & Francis Ltd - 9781138041011 - March 10, 2017
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Bertil Hulten
Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research 1st edition

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

420 pages, 15 black & white tables, 32 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 10, 2017
ISBN13 9781138041011
Publishers Taylor & Francis Ltd
Pages 404
Dimensions 148 × 212 × 23 mm   ·   431 g
Language English  

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