Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research - Bertil Hulten - Books - Taylor & Francis Ltd - 9781138914629 - November 2, 2015
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Bertil Hulten
Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research 1st edition

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

392 pages, 15 black & white tables, 32 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2015
ISBN13 9781138914629
Publishers Taylor & Francis Ltd
Pages 404
Dimensions 235 × 161 × 29 mm   ·   718 g
Language English  

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