The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Sut Jhally - Books - Taylor & Francis Ltd - 9781138145276 - July 29, 2016
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Sut Jhally
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society 1st edition

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 29, 2016
ISBN13 9781138145276
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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