Evaluating Public Communication: Exploring New Models, Standards, and Best Practice - Jim Macnamara - Books - Taylor & Francis Ltd - 9781138228573 - September 6, 2017
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Jim Macnamara
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice 1st edition

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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

392 pages, 50 Line drawings, black and white; 1 Halftones, black and white; 16 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 6, 2017
ISBN13 9781138228573
Publishers Taylor & Francis Ltd
Pages 392
Dimensions 241 × 164 × 27 mm   ·   742 g
Language English  

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