The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine - Jean-Paul Gaudilliere - Books - Taylor & Francis Ltd - 9781138630116 - February 7, 2017
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Jean-Paul Gaudilliere
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine 1st edition

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2017
ISBN13 9781138630116
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 233 × 156 × 24 mm   ·   438 g
Language English  

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