The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine - Jean-Paul Gaudilliere - Books - Taylor & Francis Ltd - 9781848935594 - March 1, 2015
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Jean-Paul Gaudilliere
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine 1st edition

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

288 pages, 12 black & white illustrations, 7 black & white tables, 10 graphs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2015
ISBN13 9781848935594
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 162 × 243 × 30 mm   ·   610 g
Language English  
Editor Thoms, Ulrike

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