Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9781138971387 - November 26, 2015
In case cover and title do not match, the title is correct

John O'Shaughnessy
Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing 1st edition

Price
$ 77.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 27 - Jun 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

766 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138971387
Publishers Taylor & Francis Ltd
Pages 766
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

More by John O'Shaughnessy

Show all

See all of John O'Shaughnessy ( e.g. Paperback Book and Hardcover Book )