Negative Political Advertising: Coming of Age - Routledge Communication Series - Karen S. Johnson-Cartee - Books - Taylor & Francis Ltd - 9781138976870 - August 26, 2016
In case cover and title do not match, the title is correct

Karen S. Johnson-Cartee
Negative Political Advertising: Coming of Age - Routledge Communication Series 1st edition

Price
$ 53.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 3 - 15

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

332 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2016
ISBN13 9781138976870
Publishers Taylor & Francis Ltd
Pages 332
Dimensions 150 × 220 × 10 mm   ·   476 g
Language English  

More by Karen S. Johnson-Cartee

Show all

Mere med samme udgiver

See all of Karen S. Johnson-Cartee ( e.g. Paperback Book and Hardcover Book )