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Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand Neville Isdell
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Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand
Neville Isdell
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
288 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 16, 2012 |
| ISBN13 | 9781250013712 |
| Publishers | St Martin's Press |
| Pages | 288 |
| Dimensions | 143 × 209 × 20 mm · 380 g |
| Language | English |
| Editor | Witte, George |
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