Essentials of Marketing - Jim Blythe - Books - Pearson Education Limited - 9781292244105 - April 16, 2019
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Jim Blythe
Essentials of Marketing 7th edition

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Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2019
ISBN13 9781292244105
Publishers Pearson Education Limited
Pages 384
Dimensions 265 × 195 × 16 mm   ·   898 g
Language English  

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