Principles of Marketing: Scandinavian Edition - Parment, Anders, Ph.D. - Books - Pearson Education Limited - 9781292354996 - July 23, 2020
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Parment, Anders, Ph.D.
Principles of Marketing: Scandinavian Edition 3rd edition

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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and d

552 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 23, 2020
ISBN13 9781292354996
Publishers Pearson Education Limited
Pages 552
Dimensions 269 × 200 × 21 mm   ·   992 g
Language English  

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