Auto Brand: Building Successful Car Brands for the Future - Parment, Anders, Ph.D. - Books - Kogan Page Ltd - 9780749469290 - January 3, 2014
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Auto Brand: Building Successful Car Brands for the Future

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Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.


264 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2014
ISBN13 9780749469290
Publishers Kogan Page Ltd
Pages 264
Dimensions 229 × 151 × 15 mm   ·   404 g
Language English  

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