Tell your friends about this item:
Auto Brand: Building Successful Car Brands for the Future Parment, Anders, Ph.D.
Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
264 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2014 |
| ISBN13 | 9780749469290 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 229 × 151 × 15 mm · 404 g |
| Language | English |
More by Parment, Anders, Ph.D.
Show allSee all of Parment, Anders, Ph.D. ( e.g. Paperback Book and Hardcover Book )