Digital Marketing - Dave Chaffey - Books - Pearson Education Limited - 9781292738086 - May 14, 2025
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Dave Chaffey
Digital Marketing 9th edition

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Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2025
ISBN13 9781292738086
Publishers Pearson Education Limited
Pages 576
Dimensions 195 × 264 × 23 mm   ·   1.02 kg
Language English  

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