Strategic Reputation Risk Management - J. Larkin - Books - Palgrave Macmillan - 9781349432523 - 2003
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J. Larkin
Strategic Reputation Risk Management Softcover reprint of the original 1st ed. 2003 edition

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This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent.

276 pages, XII, 276 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2003
ISBN13 9781349432523
Publishers Palgrave Macmillan
Pages 276
Dimensions 150 × 220 × 10 mm   ·   430 g

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